NYX Professional Makeup: Mon-Star Bash
NYX Professional Makeup’s Mon-Star Bash was a Halloween-themed beauty and music event inspired by the brand’s collaboration with Universal Monsters. Created to celebrate the limited-edition collection, the event brought influencers and beauty enthusiasts together for a night of creativity and self-expression, featuring immersive installations, interactive makeup stations, and a surprise performance from Lil Wayne in honor of his daughter Reginae Carter’s involvement.
As the Graphic Production Artist for this event, my role involved adjusting pre-existing artwork, proofing designs, and ensuring all print deliverables were approved for production within a tight timeframe. Working closely with the VP of Creative Direction & Design Production at Wide Angle Group, as well as the print shop manager and installation teams at GC Event Productions, I ensured that all print materials and on-site graphics were ready for installation.
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Adapt and finalize pre-existing artwork for the event’s print elements, ensure that they are production-ready and seamlessly integrated into the Mon-Star Bash experience. This includes overseeing quality control, maintaining brand consistency, and meeting tight deadlines to bring NYX’s creative vision to life.
Deliverables:
QTY: 120 - Stickers for Mausoleum
QTY: 6 - No Trespassing Stanchion Toppers
QTY: 4 - Enter (2) and Exit (2) Stanchion Toppers
QTY: 4 - Check-In Stanchion Toppers
QTY: 1 - Entry Sponsorship 8’x8’ Step and Repeat
QTY: 16 - 22x28 Signs
QTY: 1 - 40'x10’ Step and Repeat
QTY: 4 - Bar Arch Banners
QTY: 15 - Coffin-Shaped Drink Menus
QTY: 1 - DJ Bar Wrap
QTY: 1 - DJ Desk Wrap
QTY: 1 - 11’x8’ Essie Hand Wall
QTY: 1 - House DJ Balcony Backdrop
QTY: 1 - Mausoleum Wrap
QTY: 4 - 10’x8’ VIP Section Backdrop
QTY: 1 - 7’x9’ Photo Moment Frame Wrap
QTY: 1 - 7’x9’ Photo Moment Backdrop
QTY: 2 - Photo Moment Decals
QTY: 7 - Branded Deck Skirting
QTY: 12 - Riser Skirts
QTY: 2 - Stage Banners
QTY: 3 - Stairway Banners
QTY: 6 - Horizontal Truss Wraps
QTY: 6 - Vertical Truss Wraps
QTY: 6 - Vertical Truss Wrap Caps
QTY: 2 - Tunnel Banners
QTY: 1 - Backlit SEG, Tunnel Interior
QTY: 4 - Tunnel Reflective Floor Decals
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I meticulously adjusted and proofed all provided artwork, working with the VP at Wide Angle Group to confirm specifications and approvals. I collaborated with GC Event Productions’ installation and production teams, providing clear instructions to ensure each piece was fabricated and installed accurately. My role required attention to detail, strong coordination, and adaptability to meet the fast-paced demands of the event.
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The Mon-Star Bash was a visually striking and immersive event, successfully capturing NYX’s bold and rebellious aesthetic. All physical deliverables were executed flawlessly, enhancing the overall atmosphere and guest experience. My contributions helped ensure that the event’s branding remained consistent and impactful, creating a seamless blend of beauty and entertainment.