GlowWell Naturals:
Creative Strategist


Developed a visual campaign strategy for GlowWell Naturals’ Glow & Go Spring Collection, balancing AI-assisted tools with hands-on design to create cohesive, high-impact visuals.

  • Built strategy deck from scratch, aligned with brand guidelines

  • Analyzed past AI-generated ads to inform redesign

  • Created audience personas to guide targeting and messaging

  • Combined AI and manual design for campaign assets

  • Aimed to drive Shopify traffic, improve conversions, and scale online presence

*Full deck available upon request.

Chewy.com:
Deck Creator


Created a client-ready performance report deck for Chewy.com, translating SEM and Paid Social data into a clear, visually organized presentation while adhering to brand standards.

  • Designed the deck from scratch, following Chewy.com brand guidelines

  • Visualized 2024 performance by channel and campaign

  • Highlighted high- and low-performing campaigns for Q1, Q2, and combined periods

  • Presented KPI comparisons (CTR, CVR, CPC) and efficiency metrics

  • Summarized budget trends and provided actionable recommendations

  • Turned raw data into an intuitive, client-facing narrative